Getting Started

Beginner\’s Guide: Creating your Social Media Game Plan

First let me recap and remind you about some blog articles I\’ve written regarding how to create Social Media accounts and fan pages.  The link to the individual blog posts is linked to each of the social media channels I have listed below:  Facebook YouTube Channel Instagram Twitter PRO-TIP: All these accounts should point back …

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How You Can Make Money Blogging For Your Race Team

Direct revenue streams that you can create from your website and blogging. Here are some methods by which you can directly generate revenue from an audience group/subscribers (aka: followers): advertising, marketing partnerships, racing contests, direct sale of marketing items (Swag), donations & crowd funding opportunities, and affiliate programs.  Yes,  all these opportunities can generate income …

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Top 21 Tips to being an Effective and Successful Coach

As you know we consider your kart experience here at KAM Kartway part of the child\’s Driver Development Program.  And because it\’s not an organized mainstream team sport with specific sports associations to govern and manage with expert board members and highly experienced Coaching staffs, you the parent are in charge of everything associated with …

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A Guide to Getting A Sponsor

Getting sponsored is a three fold endeavor:  Planning, Sales and Servicing.  Planning – this includes your Driver Development program plan and Marketing plan.  It will encompass your Social Media, driver website, marketing material (ie: Hero Cards & Press Releases), merchandising.  Be sure to understand your new role as a Business Manager of your team – …

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How to Create an Instagram Account for your Driver or Race Team

By now you should have a Website (or least your Domain registered), Facebook Page, YouTube Channel and Twitter account.  So going along with my Driver Marketing and Branding series, let\’s take a look at Instagram next.    For some people and businesses, Instagram may not be the most advantageous platform. And if you only have …

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How to set up a Twitter account

[heading style=\”line-blue\” size=\”28\” margin=\”10\”]How to set up a Twitter account[/heading] You may already have a Twitter account for your personal use, but like the Facebook Fan Page we created for your driver, a separate Driver/Race Team Twitter account should be created. Remember the reason is create Driver Branding and to be uniform across all social …

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Note: I need your help!  I\’m putting together a Beginner\’s Guidebook for newbies and am often asked what a race term or saying means so I did some research and came up with this list on the fly to add to the ebook.  Please look it over and tell me if I should add a …

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A Beginners Guide to Motorsports Marketing >> Building Your Brand

Building Your Brand Strategy Before you can start crafting content, designing race graphics, ordering T-Shirts, Hero Cards, a custom race suit or helmet you have to start first by Defining your Brand.  Building a Brand for your Driver early in their career is essential if their long-term career goal is to become a Motorsports Professional …

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A Beginners Guide to Motorsports Marketing >> Building Your Website

Building a Website – The Stages of Website Design #1 Strategy – Set your goals, pick your keywords (SEO), know your competition and plan your Branding strategy elements (ex: Domain/URL and matching custom Soc Media URL’s and “handles”.)  Use this cool widget below to see if you desired Domain name, or website address is available. #2 …

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