Branding

Beginner\’s Guide: The Do\’s and Don\’ts of Social Media

I found a lot of Do\’s and Don\’ts regarding Social Media on the internet when researching this blog article. This one was the most concise.  Here\’s another good one that lists top 10 of each. If you have been following along with my Driver Marketing blog series or other Brand related articles then you probably have …

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Why I Think It\’s Time to Write Your Race Team\’s Mission

Okay, It\’s time to get serious about your race program and start treating it like a \”Business\”.  That means Business Plan, Marketing Strategy and Mission Statements. Let\’s talk about your Mission Statement.   Sure you want to win races, but is that all you want out of your Motorsports Career?  Is that your Mission? I sure hope …

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How to set up a Twitter account

[heading style=\”line-blue\” size=\”28\” margin=\”10\”]How to set up a Twitter account[/heading] You may already have a Twitter account for your personal use, but like the Facebook Fan Page we created for your driver, a separate Driver/Race Team Twitter account should be created. Remember the reason is create Driver Branding and to be uniform across all social …

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