Racing JargonNote: I need your help!  I’m putting together a Beginner’s Guidebook for newbies and am often asked what a race term or saying means so I did some research and came up with this list on the fly to add to the ebook.  Please look it over and tell me if I should add a […]

A Beginners Guide to Motorsports Marketing >> Building Your Brand

brandingBuilding Your Brand Strategy Before you can start crafting content, designing race graphics, ordering T-Shirts, Hero Cards, a custom race suit or helmet you have to start first by Defining your Brand.  Building a Brand for your Driver early in their career is essential if their long-term career goal is to become a Motorsports Professional […]

A Beginners Guide to Motorsports Marketing >> Building Your Website

Getting team sponsorsBuilding a Website – The Stages of Website Design #1 Strategy – Set your goals, pick your keywords (SEO), know your competition and plan your Branding strategy elements (ex: Domain/URL and matching custom Soc Media URL’s and “handles”.)  Use this cool widget below to see if you desired Domain name, or website address is available. #2 […]

The Beginners Guide to Getting Sponsors

Getting team sponsorsIn my 20 years of karting I have learned a thing or two about being as Sponsor and taking care of Sponsors.  I’ve also learned a lot of those lessons the hard way – yep, good old fashioned “live and learn”.  So I wanted to put together a workshop (and future webinars) for my KAM […]

Beginner’s Guide: Kart Numbers for Outlaw Kart Racing

Beginner's GuideChoosing your Outlaw Kart racing number Picking a race number may be as simple as letting your kid chose the first number that pops into their head or the number of your NASCAR idol, or as traditional as running Dad’s old race number from back in the day. Our daughter Kaley’s first number was “6”. […]

Beginner’s Guide: The Initial Investment for Outlaw Dirt Kart Racing

Beginner's GuideSo how much does it cost to get started? Joining the racing community as an entry-level competitor with no previous experience or background in racing takes balls.  Making the initial investment takes commitment.  I’m sure you have already done some Google searches  if you’ve gotten to this point, and you may in fact discovered us […]