Record keeping is a must-do for new drivers and race teams to ensure accurate and complete race stats from the very start of your child\’s racing career. I wanted to take this time to remind my kart families that I have a great Driver Workbook available on Executive Speed Marketing\’s Facebook page. This workbook has columns and …
Beginner\’s Guide: Driver Record Keeping and Why It\’s So Important Read More »
I found a lot of Do\’s and Don\’ts regarding Social Media on the internet when researching this blog article. This one was the most concise. Here\’s another good one that lists top 10 of each. If you have been following along with my Driver Marketing blog series or other Brand related articles then you probably have …
Beginner\’s Guide: The Do\’s and Don\’ts of Social Media Read More »
First let me recap and remind you about some blog articles I\’ve written regarding how to create Social Media accounts and fan pages. The link to the individual blog posts is linked to each of the social media channels I have listed below: Facebook YouTube Channel Instagram Twitter PRO-TIP: All these accounts should point back …
Beginner\’s Guide: Creating your Social Media Game Plan Read More »
Direct revenue streams that you can create from your website and blogging. Here are some methods by which you can directly generate revenue from an audience group/subscribers (aka: followers): advertising, marketing partnerships, racing contests, direct sale of marketing items (Swag), donations & crowd funding opportunities, and affiliate programs. Yes, all these opportunities can generate income …
How You Can Make Money Blogging For Your Race Team Read More »
Okay, It\’s time to get serious about your race program and start treating it like a \”Business\”. That means Business Plan, Marketing Strategy and Mission Statements. Let\’s talk about your Mission Statement. Sure you want to win races, but is that all you want out of your Motorsports Career? Is that your Mission? I sure hope …
Why I Think It\’s Time to Write Your Race Team\’s Mission Read More »
Getting sponsored is a three fold endeavor: Planning, Sales and Servicing. Planning – this includes your Driver Development program plan and Marketing plan. It will encompass your Social Media, driver website, marketing material (ie: Hero Cards & Press Releases), merchandising. Be sure to understand your new role as a Business Manager of your team – …
By now you should have a Website (or least your Domain registered), Facebook Page, YouTube Channel and Twitter account. So going along with my Driver Marketing and Branding series, let\’s take a look at Instagram next. For some people and businesses, Instagram may not be the most advantageous platform. And if you only have …
How to Create an Instagram Account for your Driver or Race Team Read More »
[heading style=\”line-blue\” size=\”28\” margin=\”10\”]How to set up a Twitter account[/heading] You may already have a Twitter account for your personal use, but like the Facebook Fan Page we created for your driver, a separate Driver/Race Team Twitter account should be created. Remember the reason is create Driver Branding and to be uniform across all social …
Become a Marketing Partner with KAM Kartway – Seeking Class Sponsors for the 2017 Points Season Rhome, TX: (March 12, 2017) Join KAM Kartway and become a Marketing Partner as a Series Class Sponsor for the 2017 Points Season. You will be joining some amazing companies with Brands that support Motorsports and benefit from the cross …
Ever wonder how to get your Driver or Team information written about or booked as a guest to be interviewed on a Motorsports podcasts or race radio show? It’s all about a well written and timely sent Press Releases (and Blog Posts!). And you don’t have to hire a professional PR firm to write them …
Come experience the fastest Kart track in Texas as we celebrate our
20th Race Season this year!
We want to dedicate this milestone year to our dear friend and loyal race family member, Mike Melton. We love and miss you!
© 2023 Gokart - All Rights Reserved.