Search Results for: branding

Beginner\’s Guide: The Do\’s and Don\’ts of Social Media

I found a lot of Do\’s and Don\’ts regarding Social Media on the internet when researching this blog article. This one was the most concise.  Here\’s another good one that lists top 10 of each. If you have been following along with my Driver Marketing blog series or other Brand related articles then you probably have …

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Beginner\’s Guide: Creating your Social Media Game Plan

First let me recap and remind you about some blog articles I\’ve written regarding how to create Social Media accounts and fan pages.  The link to the individual blog posts is linked to each of the social media channels I have listed below:  Facebook YouTube Channel Instagram Twitter PRO-TIP: All these accounts should point back …

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Why I Think It\’s Time to Write Your Race Team\’s Mission

Okay, It\’s time to get serious about your race program and start treating it like a \”Business\”.  That means Business Plan, Marketing Strategy and Mission Statements. Let\’s talk about your Mission Statement.   Sure you want to win races, but is that all you want out of your Motorsports Career?  Is that your Mission? I sure hope …

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A Guide to Getting A Sponsor

Getting sponsored is a three fold endeavor:  Planning, Sales and Servicing.  Planning – this includes your Driver Development program plan and Marketing plan.  It will encompass your Social Media, driver website, marketing material (ie: Hero Cards & Press Releases), merchandising.  Be sure to understand your new role as a Business Manager of your team – …

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How to Create an Instagram Account for your Driver or Race Team

By now you should have a Website (or least your Domain registered), Facebook Page, YouTube Channel and Twitter account.  So going along with my Driver Marketing and Branding series, let\’s take a look at Instagram next.    For some people and businesses, Instagram may not be the most advantageous platform. And if you only have …

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How to set up a Twitter account

[heading style=\”line-blue\” size=\”28\” margin=\”10\”]How to set up a Twitter account[/heading] You may already have a Twitter account for your personal use, but like the Facebook Fan Page we created for your driver, a separate Driver/Race Team Twitter account should be created. Remember the reason is create Driver Branding and to be uniform across all social …

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Ben Saye, Tori Tyer and Noah Key appear on The Checkered Flag Show

Current and Former KAM Drivers Ben Say, Tori Tyer & Noah Key were guests on The Checkered Flag show. Here is Noah\’s episode: [youtube_advanced url=\”https://www.youtube.com/watch?v=bIKGEzeIdaM\” modestbranding=\”yes\” theme=\”light\”][insert video of home town heroes][/youtube_advanced] [rule style=\”rule-dotted\” ] Ben Say & Tori Tyer are featured in this episode: [youtube_advanced url=\”https://www.youtube.com/watch?v=Sv0USUhyx2Y\” modestbranding=\”yes\” theme=\”light\”][insert video of home town heroes][/youtube_advanced] Thank …

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